So often a website owner creates their content very well, but does not use the keywords that a potential customer is using. He/she is using those that they THINK (possibly incorrectly) they should be using. Or even worse, they do not target any keywords at all.

It's not enough to just spice up your copy with a few keywords. If you read the Google webmaster guidelines you will have noticed the paragraph: "Hypertext-Matching Analysis"

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Question:

For SEO purposes, I understand that being on a dedicated IP is important. I can pay for a dedicated IP each month on a shared plan. Does being on a shared hosting plan hurt you in the SEs or not. I know there is more freedom to do things being on your own box. Is that the biggest draw to being on your own dedicated server?

Asked by: COwebmaster

My Answer:

First there is difference between being on a dedicated server and having a dedicated IP (mainly cost). You can be on a shared hosting environment and still have a dedicated IP address for each of your sites hosted on it.

As for SEO, as long as your host setup has been done correctly I don't see why Google or any other search engine would have a problem with shared environments, although I have seen negative affects on ranking when a server is overloaded and performance has been affected.

Quote: Links to virtually hosted domains are treated the same as links to domains on dedicated IP addresses http://www.mattcutts.com/blog/myth-busting-virtual-hosts-vs-dedicated-ip-addresses/

However if you are selling goods online and taking payments on your site you NEED your own dedicated server not a shared environment where others have access. The only reason for this is security not SEO.

Hope this Helps