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Using any new technology bares pitfalls. I understand the appeal of new technology. However, before investing in time and effort one must first invest time and money into making sure that a technology adds real value to a client.

So how do you do the former without first doing the latter?

Monster Hunt is Gencia's first Augmented Reality Campaign. They have already run successful mobile campaigns for government and local authorities and know what makes a campaign successful... "user involvement".

By running mobile marketing campaigns for the police, schools and local government, it would be easy to assume that making the leap to AR was a decision taken lightly and with much haste. But the reality (no pun intended) was very different indeed.

Before Monster Hunt in Manchester kicked off the meeting room was full of ideas. But one must resist the appeal of new technology if it does not add value. The questions one must ask is the following...

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A few new Coldbox powered sites pushed live of this month.

EntryMaster. A sports registration gateway for the UK market using ColdBox to power a custom CMS and payment system.

Zurich, but you need to login to access via SimplyBiz.

Whats Next

Coming next month MonsterHunt.co.uk. A AR game powered by ColdBox. Lots of press for this one leading up to Halloween so watch this space, its going to be cool! The Zombies are coming!

I have been doing a lot of mobile development recently. The jqtouch plugin for jquery is awesome by the way! If you have not had the delight of developing with it yet I highly recommend the plugin for you next mobile project.

Anyhow back to Layar, I was asked to produce a simple Layar for one of our clients. Layar if you don't know is a cool augmented reality browser for the iPhone and Android. Other phone operating systems have been announced and its set to come pre-installed on most phones by 2012.

Augmented reality is exploding in Europe and I really think it's the next big thing. Creating a Layar is supper easy but no tutorial seemed to exist showing how to create POI in ColdFusion so I decided to write a quick post from an asp.NET Layar I did a few weeks back.

Before you start...

Requirements

• Webserver with ColdFusion 8 or Above (JSON support needed)
• Android or iPhone 3GS or above (needs GPS and compass)
• Gmail Account

You should know that a Layers consist of two parts:

Layer definition: Created using a web form on the Layar Publishing site. I will show you how to do that.<.p>

Points of Interest within a layer: Fetched directly from the Layer Service Provider via the API. We will do this in CF. I will show you a quick example of this here also

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