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Gencia Media has created an augmented reality app that allows people to access discounts at Manchester retailers and leisure venues.

Users who have downloaded the free app are encouraged to find 'hearts' - with graphics inspired by the Park Inn's mosaic branding - around the city at various points of interest.

Using the GPS systems within their smartphone they can wander the city and, upon finding the pictured hearts, download and unlock offers at Tiger Tiger and Papa Gs at the Printworks, retailers such as Nicky Clarke and Calvin Klein and attractions including the Manchester Big Wheel, Manchester Ghost Walks and Manchester Museum.

More Info: http://www.how-do.co.uk/north-west-media-news/north-west-digital-media/augmented-reality-app-unlocks-discounts-in-manchester-with-park-inn-2011080410095