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Gencia Media Limited has received FOUR Public Sector Awards Nominations for its innovative campaign on sexual violence in the UK.

The campaign - commissioned by Wrexham Community Safety Partnership - has been shortlisted by How Do in the 'Most Innovative use of New Media', 'Best Community Relations Campaign', 'Best Integrated Communications Campaign' and 'Most Effective Use of Social Marketing' categories.

The campaign written in ColdFusion using the Framework ColdBox and JQTouch embraces mobile media and the web to engage young people on their thoughts and attitudes towards a range of scenarios surrounding sex and alcohol.

Coverage ran further than the local area, with radio stations and the BBC picking up on the innovative nature of delivery while the Home Office commented favourably on the manner in which such a sensitive and traditionally difficult subject managed to engage so many young people.

Speaking about the nomination, Tony Braide Gencia Company Director said:

"Educating young people on Sexual Violence is an extremely sensitive yet vital issue and mobile media has enabled us to reach more people in a private, engaging and measurable way.

It was a challenge delivering such a serious campaign in the 3 week timescale we had and we're absolutely thrilled to be recognised for our part in the campaign."

Gencia is now working extensively with schools around the UK to combat attitudes and perceptions around a range of risky behaviours including alcohol, drugs and unprotected sex.