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I was proud to be apart of the development team on the He-says/She says mobile campaign whcih picked up two Public Services Awards last week.

The social marketing and digital specialists Gencia Media won the coveted first prize for 'Most Innovative use of New Media' and a Highly Accredited 2nd place in the category of 'Most Integrated Communications Campaign' from around 150 local and national entrants.

The accolades were shared with their client Wrexham Community Safety Partnership, whose effort and commitment to the campaign on the ground were both key to ensuring successful deployment and response.

Entitled 'He-says/She says', the campaign embraces mobile media and web to engage young people on their thoughts and attitudes towards a range of scenarios surrounding sex and alcohol.

Coverage ran further than the local area, with radio stations and the BBC picking up on the innovative nature of delivery. The Home Office also commented favourably on the manner in which such a sensitive and traditionally difficult subject managed to engage so many young people.

Speaking about the achievement Gencia Managing Director Tony Braide said:

"The subject of sexual violence is an extremely sensitive one and using mobile media enabled us to reach more young people in a private, engaging and measurable way."

"This approach - coupled with the commitments of Wrexham Community Safety Partnership and Yale College - meant we were able to receive extraordinary results."

Christine Elmitt, Domestic Abuse Co-ordinator within the Wrexham Community Safety Partnership (pictured left) commented on how partnership working helped to stretch the budget and impact of the campaign.

"We're absolutely thrilled to receive recognition for what was a very successful campaign," She added.

From left to right: Christine Elmitt, Wrexham Community Safety Partnership, Rhian Jones, Wrexham CSP, Gary Lovatt, Gencia Media Limited, Ian Rafftery Gencia Media Limited, Tony Braide Gencia Media Ltd