December Google PR Update: Here We Go Again!
Anyone noticed PageRank (PR) changes in the last week? Google completed the last PR update for 2008 on December 31st this was confirmed by Matt Cutts soon after. My fairly new blog has jumped from 0 to 4 as a result. That's good news for me as I don't do links exchange and to be honest I stopped caring about what PR Google bestows on my sites especially when PR is NOT important for SERPs. But it help to reinforce the idea that content is king and blog owners should spend more time on writing content than participating in link programs. Good content should get natural links; I just need to start writing good content now!
That being said, some very strange PR behaviour on my own blog has me confused. New blog posts with no high ranking links in (such as the one on meta tag descriptions) got PR of 6, yes 6, where some root pages lost PR. Some of my friends blogs/websites dropped from 5 to 0 now that seems brutal but thankfully the SERP's didn't drop.
Will do some investigation and report back.



